How Local SEO Boosts Your Google Rankings Local SEO is one of the most powerful ways for small and medium businesses to appear in front of the right customers. Unlike traditional SEO, which targets global or national audiences, Local SEO focuses on optimizing your online presence so that people in your nearby area can easily find you when they search for products or services. What Makes Local SEO Different? Location-Based Searches: More than 45% of Google searches are local, such as “plumber near me” or “best coffee shop in Los Angeles .” Google Business Profile (GBP): A fully optimized GBP directly affects local rankings and visibility. Local Keywords: Instead of targeting broad terms like “digital marketing,” local SEO uses phrases like “digital marketing service in Los Angeles .” Benefits of Local SEO 1. Increased Visibility: Your business shows up in Google’s “local pack” (the top 3 business listings). 2. Higher Trust: Verified GBP profiles and revie...